The EU Data Act changes who controls machine data. Until now, the manufacturer of a connected product usually decided who could access the data it generated. Under the Data Act, the user of the product, for example the company operating a machine, has the right to access that data and to share it with third parties of its choice, such as an independent service provider.
- Legal basis: Regulation (EU) 2023/2854, in force since 11 January 2024
- Applies since: 12 September 2025
- Access by design: required for connected products placed on the market after 12 September 2026
- Covers: product data and related service data, personal and non-personal data
- Related laws: GDPR, Data Governance Act, European Strategy for Data
What is the EU Data Act?
The EU Data Act is part of the European Strategy for Data and aims to increase the data flow within the European data economy. While the Data Governance Act creates trust structures for data sharing, the Data Act defines who may use data generated by connected products and under which conditions. The European Commission’s aim is a fair data economy: more data should flow and be used, without undermining trade secrets or data protection. The act aims to make data available to the people and companies who generate it through their use of a product.
Who is affected?
The Data Act affects manufacturers of connected products, providers of related services, data holders, users and providers of data processing services such as cloud services. A connected product is any item that obtains, generates or collects data about its use or environment and can communicate it, which includes industrial machines, vehicles, smart devices and much of today’s manufacturing equipment. A related service is a digital service, such as an app or a remote maintenance service, without which the product could not perform one of its functions.
Key obligations of the Data Act
Data access for users
Users have the right to access the data generated by their use of a connected product or related service. The data holder must make data available without undue delay, free of charge for the user, in a comprehensive, structured, commonly used and machine-readable format, and where relevant continuously and in real time. Before a contract is concluded, users must be informed what data the product generates and how they can access it.
Sharing data with third parties
At the user’s request, data holders must share data with a third party, for example a repair service or a software provider. Data holders can ask for reasonable compensation from businesses for this. Third parties may not use the data to develop a competing product, and very large online platforms designated as gatekeepers cannot receive data under this mechanism.
Access by design
Connected products placed on the market after 12 September 2026 must be designed so that the data is directly accessible to the user by default, where relevant and technically feasible.
Protection of trade secrets
Data holders can require confidentiality measures before sharing data that contains trade secrets, and in exceptional cases refuse to share it if serious economic damage is likely.
Further rules
The Data Act also prohibits unfair contractual terms on data sharing imposed on smaller companies, gives public bodies access to data in cases of exceptional need, makes switching between data processing service providers easier, with switching charges abolished from 12 January 2027, and sets interoperability requirements for participants in data spaces.
How does the EU Data Act relate to the GDPR?
The Data Act covers personal and non-personal data. Where data is personal data, the General Data Protection Regulation continues to apply in full, and the Data Act does not create a new legal basis for processing. In industrial settings, much machine data is non-personal, but operator logins, shift data or vehicle data can be personal. Companies need a clear view of which data falls under which regime, and data protection authorities remain responsible for personal data. Compliance with data protection regulations and with the Data Act therefore goes hand in hand, and the use of data must respect both.
What the Data Act means for machine builders
For machine builders and component suppliers, the EU Data Act turns data access into a product feature. They need to know which data their products generate, document it for customers and provide technical interfaces to access it. Open, standardized interfaces make this far easier than proprietary formats. The Asset Administration Shell, OPC UA and MQTT are obvious candidates: they describe data in a machine-readable way and are already supported by many automation systems.
The Data Act also shifts business models. Services built on exclusive access to machine data face competition from third parties the customer can now authorize. At the same time, new services become possible for anyone who can work with standardized data, which supports the idea of digital sovereignty and reduces vendor lock-in.
How to prepare for EU Data Act compliance
- Map the data your connected products and related services generate.
- Update product information and contracts to describe the data and how users can access it.
- Provide technical access, ideally through standardized, machine-readable interfaces.
- Define processes for user requests and third-party sharing, including trade secret protection.
- Design new products for access by design before the September 2026 deadline.
Frequently asked questions
When does the EU Data Act apply?
The Data Act entered into force on 11 January 2024 and applies since 12 September 2025. The design obligation for new connected products applies from 12 September 2026, and some rules on existing contracts and cloud switching follow in 2027.
Does the Data Act apply to non-personal data?
Yes. The Data Act covers both personal and non-personal data generated by connected products and related services. For personal data, the GDPR applies in addition.
What is a data holder under the Data Act?
A data holder is a company that has the right or obligation to use and make available data generated by a connected product or related service, typically the manufacturer or the service provider.
