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EU Data Act

EU Data Act The EU Data Act is the European regulation that gives users of connected products and related services the right to access and share the data their use generates, and sets rules for data sharing between companies, switching cloud providers and interoperability. It applies since 12 September 2025.

Context

The EU Data Act changes who controls machine data. Until now, the manu­fac­turer of a connected product usually decided who could access the data it gener­ated. Under the Data Act, the user of the product, for example the company oper­ating a machine, has the right to access that data and to share it with third parties of its choice, such as an inde­pen­dent service provider.

Essen­tials
  • Legal basis: Regu­la­tion (EU) 2023/2854, in force since 11 January 2024
  • Applies since: 12 September 2025
  • Access by design: required for connected prod­ucts placed on the market after 12 September 2026
  • Covers: product data and related service data, personal and non-personal data
  • Related laws: GDPR, Data Gover­nance Act, Euro­pean Strategy for Data

What is the EU Data Act?

The EU Data Act is part of the Euro­pean Strategy for Data and aims to increase the data flow within the Euro­pean data economy. While the Data Gover­nance Act creates trust struc­tures for data sharing, the Data Act defines who may use data gener­ated by connected prod­ucts and under which condi­tions. The Euro­pean Commis­sion’s aim is a fair data economy: more data should flow and be used, without under­mining trade secrets or data protec­tion. The act aims to make data avail­able to the people and compa­nies who generate it through their use of a product.

Who is affected?

The Data Act affects manu­fac­turers of connected prod­ucts, providers of related services, data holders, users and providers of data processing services such as cloud services. A connected product is any item that obtains, gener­ates or collects data about its use or envi­ron­ment and can commu­ni­cate it, which includes indus­trial machines, vehi­cles, smart devices and much of today’s manu­fac­turing equip­ment. A related service is a digital service, such as an app or a remote main­te­nance service, without which the product could not perform one of its func­tions.

Key oblig­a­tions of the Data Act

Data access for users

Users have the right to access the data gener­ated by their use of a connected product or related service. The data holder must make data avail­able without undue delay, free of charge for the user, in a compre­hen­sive, struc­tured, commonly used and machine-read­able format, and where rele­vant contin­u­ously and in real time. Before a contract is concluded, users must be informed what data the product gener­ates and how they can access it.

Sharing data with third parties

At the user’s request, data holders must share data with a third party, for example a repair service or a soft­ware provider. Data holders can ask for reason­able compen­sa­tion from busi­nesses for this. Third parties may not use the data to develop a competing product, and very large online plat­forms desig­nated as gate­keepers cannot receive data under this mech­a­nism.

Access by design

Connected prod­ucts placed on the market after 12 September 2026 must be designed so that the data is directly acces­sible to the user by default, where rele­vant and tech­ni­cally feasible.

Protec­tion of trade secrets

Data holders can require confi­den­tiality measures before sharing data that contains trade secrets, and in excep­tional cases refuse to share it if serious economic damage is likely.

Further rules

The Data Act also prohibits unfair contrac­tual terms on data sharing imposed on smaller compa­nies, gives public bodies access to data in cases of excep­tional need, makes switching between data processing service providers easier, with switching charges abol­ished from 12 January 2027, and sets inter­op­er­ability require­ments for partic­i­pants in data spaces.

How does the EU Data Act relate to the GDPR?

The Data Act covers personal and non-personal data. Where data is personal data, the General Data Protec­tion Regu­la­tion continues to apply in full, and the Data Act does not create a new legal basis for processing. In indus­trial settings, much machine data is non-personal, but oper­ator logins, shift data or vehicle data can be personal. Compa­nies need a clear view of which data falls under which regime, and data protec­tion author­i­ties remain respon­sible for personal data. Compli­ance with data protec­tion regu­la­tions and with the Data Act there­fore goes hand in hand, and the use of data must respect both.

What the Data Act means for machine builders

For machine builders and compo­nent suppliers, the EU Data Act turns data access into a product feature. They need to know which data their prod­ucts generate, docu­ment it for customers and provide tech­nical inter­faces to access it. Open, stan­dard­ized inter­faces make this far easier than propri­etary formats. The Asset Admin­is­tra­tion Shell, OPC UA and MQTT are obvious candi­dates: they describe data in a machine-read­able way and are already supported by many automa­tion systems.

The Data Act also shifts busi­ness models. Services built on exclu­sive access to machine data face compe­ti­tion from third parties the customer can now autho­rize. At the same time, new services become possible for anyone who can work with stan­dard­ized data, which supports the idea of digital sover­eignty and reduces vendor lock-in.

How to prepare for EU Data Act compli­ance

  1. Map the data your connected prod­ucts and related services generate.
  2. Update product infor­ma­tion and contracts to describe the data and how users can access it.
  3. Provide tech­nical access, ideally through stan­dard­ized, machine-read­able inter­faces.
  4. Define processes for user requests and third-party sharing, including trade secret protec­tion.
  5. Design new prod­ucts for access by design before the September 2026 dead­line.

Frequently asked ques­tions

When does the EU Data Act apply?

The Data Act entered into force on 11 January 2024 and applies since 12 September 2025. The design oblig­a­tion for new connected prod­ucts applies from 12 September 2026, and some rules on existing contracts and cloud switching follow in 2027.

Does the Data Act apply to non-personal data?

Yes. The Data Act covers both personal and non-personal data gener­ated by connected prod­ucts and related services. For personal data, the GDPR applies in addi­tion.

What is a data holder under the Data Act?

A data holder is a company that has the right or oblig­a­tion to use and make avail­able data gener­ated by a connected product or related service, typi­cally the manu­fac­turer or the service provider.